Growth amid Disruption

Integrated advice for law firms

Adapt, evolve, transform

Recent developments in AI, new ownership models and market forces are changing how law firms operate. The impacts affect the entire value chain; from how clients frame their problems to how lawyers prepare and deliver their advice, documents and cases.

Every firm will feel these changes differently. They can affect the business model, the teams and the technology behind different processes and products. Managed well, they can become an opportunity to transform and grow.

Adjanti helps law firms navigate this disruption and emerge stronger.

  • How should we recruit and develop our talent?
  • How do we price our work?
  • How will AI change our workflows?

Our approach

Your six competing priorities

Our experience and extensive research* suggest that law firms currently facing disruption are challenged by the same six strategic barriers to growth. However, each firm meets these challenges in a different order, and subject to its own priorities.

The LOPETH framework helps us find which barriers matter most for yours.

  1. LLeadershipCapacity, mindset and capability

    Whether the firm’s leaders have the time, skills and support to run the business as well as the practice

  2. OOrganisationOwnership and structure

    How the firm is owned and organised, and how easily it can invest in its own future.

  3. PPropositionValue to clients

    What clients will value and actually pay for as AI changes how legal work gets done

  4. EEconomicsFinancial reality

    Understanding the true cost of delivering your output, and the numbers that really matter

  5. TTechnologyIncluding AI strategy

    Which tools genuinely move the firm forward, and a clear strategy for adopting them

  6. HHuman ResourceTalent

    How you attract, develop and retain the people you need, as their roles and responsibilities change

We work with you to diagnose, prioritise, plan and implement change, and use the LOPETH framework as an initial tool to test your firm’s readiness.

*March to July 2026

What we do

Three dimensions, one firm

AI-driven disruption is not an “IT project”. We work with you across all three organisational dimensions, helping your leadership adapt the business and its people, as well as the technology.

BusinessPeopleTechnologyONEFIRM

BusinessStrategy & Operations

Where the firm is heading and how it gets there: your value proposition, business model, pricing, ownership structure, and the way work flows through the firm.

PeopleLeadership & Organisation

The leadership, structure and culture that turn a plan into everyday practice, and help your people adopt change rather than resist it.

TechnologyAI & Innovation

Where AI adds real value, which tools to choose and how to put them to work, from routine tasks to new ways of serving clients.

We each work in more than one dimension, so you receive a consistent and integrated view, rather than three separate opinions.

How we work

Anticipate · Formulate · Navigate

We work alongside your leadership team throughout your journey, from the first conversation to lasting change on the ground. Many law firm leaders continue to run their practice, looking after clients and often still fee-earning, so we take on as much of the heavy lifting as you need. Our work takes three forms, on their own or together.

01

Foresight briefings and workshops

Anticipate

Sessions that lift your leadership above the day to day, to explore the forces reshaping the legal market and the futures that could open up for your firm. A shared view of what could change, before deciding what should.

02

Transformation architecture

Formulate

Starting with a diagnostic to establish your firm’s reality today, we work with you through the three dimensions to design the architecture required to embrace and bring about change. Every action is weighed by effort, urgency and impact, and prioritised with your leadership in a clear plan.

03

Implementation

Navigate

We help you put change into practice, from quick and simple improvements to deep transformation, keeping progress on track as the market moves. Your leadership stays at the helm throughout.

About us

Why we started Adjanti

Our founding partners have worked across the legal, strategy and AI worlds for more than 75 years, and each of us has helped businesses and whole sectors through moments of deep change. We now see a similar magnitude of change affecting the legal sector, and impacting many firms faster than they anticipated.

The firms that thrive will not simply choose the right technology. They will change how they work, how they are organised and how they price and deliver their services.

We are here to help them do it.

Meet the team

Hands-on experience for real-life impact

We have led change ourselves, from boardroom strategy to the hands-on work of making it happen. Each of us brings deep expertise in one dimension and real experience across the other two.

Adam Davies, Partner

Adam Davies

Partner

Adam has spent 35 years helping organisations and whole sectors through existential change, from pricing and distribution of digital music and films to incorporating AI into professional services, and from machine-learning driven environmental data analysis to transformation of higher education delivery in the Middle East. He has led companies as CEO, served as General Counsel at listed PLCs, led “Managing the Growing Firm” at UCL School of Management, and teaches Governance for the Institute of Directors. He now builds strategic frameworks for law firms in the AI era. Adam is a practising solicitor and a Sloan Fellow (London Business School).

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Adam has spent thirty-five years advising, sitting on and reporting to executive teams and their boards, much of it helping whole sectors navigate existential change: music copyright and digital licensing at the dawn of the internet, the major film distributors’ shift from DVD and download to streaming, the relaunch of the leading global university rankings, and AI-driven biodiversity risk and compliance for corporates and financial institutions. Most recently he has advised professional-services firms on AI-driven productivity and built new strategic frameworks for law firms facing the leadership and organisational challenges of the AI era.

Alongside the advisory work he has held multiple CEO roles, from building QS Consulting to leading Nature MRV, the first AI-driven biodiversity reporting platform. For over a decade his experience has been sought by leading business schools, including London Business School, UCL, Oxford and Imperial, where he has taught growth, leadership and entrepreneurship to more than 1,200 senior executives. He is a Sloan Fellow of London Business School and a practising solicitor, having qualified in 1995 and worked at City firms and as Head of Legal at listed PLCs.

Janaina Betteley, Partner

Janaina Betteley

Partner

Janaina has spent 25 years building and leading businesses across Europe and Latin America, from a standing start to scale. She grew Integration Consulting’s European operation to more than £3m, and she led a fintech’s turnaround from a people-led business to a technology-enabled one, embedding AI along the way. She pairs a COO’s commercial discipline with evidence-based expertise in how leaders and teams adopt change.

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Janaina believes the firms that thrive through disruption will be those whose leaders can stay clear, connected and human under pressure. She has spent twenty-five years building and running professional services firms, both from the inside and from the board. She joined Integration Consulting as an analyst and rose to Managing Partner, opening operations across Latin America before founding the firm’s European business and growing it from zero to more than £3m. She led its global transformation practice, sat on its Global Board, and delivered growth and transformation programmes for global clients. As a non-executive advisor on the board of a professional services consulting firm, she advised on ways of working, go-to-market strategy and commercial growth.

She has also led the shift many firms now face. As co-founder and COO of the fintech Serafin, she moved a people-led services business onto an AI-enabled technology platform, building the operating model behind fivefold revenue growth. More recently, as fractional COO of a deal advisory firm, she redesigned its operating model and internal team. What sets her work apart is the pairing of a managing partner’s commercial discipline with a deep, evidence-based understanding of how leaders and teams actually change. That understanding draws on formal training in compassion science at Stanford and years of mentoring senior leaders. She holds a Sloan MSc in Strategy and Leadership from London Business School, where she was elected Student of the Year, and is the founder of reCompass, her advisory practice for leadership and organisational change.

Tim Santos, Partner

Tim Santos

Partner

Tim has spent 17 years turning AI into products that work in production and at scale: at Samsung, Teradata and EY, and as Director of Product for AI Cloud at Graphcore, the UK AI-chip company acquired by SoftBank. As an investor in and founder of AI ventures, he knows the tools market as a buyer, a backer and a builder, and he helps firms tell durable products from passing hype.

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Tim has spent seventeen years building artificial intelligence into real products, from research labs to enterprise platforms, turning cutting-edge machine learning into systems that work in production and at scale. He has been a research scientist, a lead data scientist, an MLOps engineer and a product director, so he understands both what the technology can do and what it takes to make it deliver inside a business. As founding Lead Data Scientist of Teradata’s Big Data Centre of Excellence he delivered enterprise AI across telco, automotive, pharmaceutical and financial-services clients; at Samsung he patented an adaptive-streaming algorithm eventually deployed across millions of devices; and at EY, as Assistant Director for AI and MLOps, he built the MLOps platform for AI in Financial Services and advised major global banks.

He is the former Director of Product for AI Cloud and Developer Ecosystem at Graphcore, the pioneering UK AI-chip company valued at almost $3bn before its acquisition by SoftBank, where he worked at the frontier of AI, bringing state-of-the-art AI compute into large-scale production systems. He is also an advisor, investor and builder in the technology start-up ecosystem and has founded his own AI-infrastructure venture, so he knows the market for AI tools as a buyer, a backer and a builder, and can help firms tell durable products from passing hype. He holds a Master of Research in Computer Science (Artificial Intelligence) from the University of Liverpool, is a Microsoft Certified Azure AI Engineer, and contributes to MLCommons’ industry benchmarks for AI safety, training and inference.

Contact

Where is your firm heading?

Whether your questions are about AI, ownership, pricing, your people or the way the firm is run, we would like to hear them. Tell us where you stand and what is on your mind. Everything you share stays in strict confidence.

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